Strategic Issues In Experiential Marketing

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Marketing

Description

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COURSE OUTLINE

Aligning Organizational Values with Strategy
Analyzing Business Opportunities
Researching and Selecting Target Market
How to Assess Strategic Marketing Risk?
Experiential Marketing: How It Works?
Designing Effective 4P’s and Marketing Communication for Experiential Marketing
Workshop: Designing Experiential Marketing Program
Workshop: Designing Marketing Plan

Method

Pre-test
Presentation
Discussion
Case Study
Post-test

Facility

Training Amenities
Training Kit (Tas, Hand out, Flashdisk, Block note, Pulpen, dll)
Certificate
Souvenir
2x Coffee Break, 1x Lunch

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