Corporate Identity Management
Corporate Identity Management
06 – 07 Juli 2026 Yogyakarta Hotel Ibis Style
Description
Corporate Identity merupakan identitas yang membedakan antara satu perusahaan dengan perusahaan lainnya, dan bisa juga berfungsi sebagai penanaman citra atau image yang bisa menjadikan sebagai daya tarik.
Identitas perusahaan berdasarkan filosofi organisasi terwujud dalam budaya perusahaan yang berbeda. Identitas mencerminkan kepribadian sebuah perusahaan dan dari sinilah branding perusahaan tercipta.
Objectives
- Peserta pelatihan mampu memahami tentang pentingnya corporate identity.
- Peserta pelatihan dapat mengelola corporate identity organisasi.
Course outline
- Pengenalan Corporate identity Management
- Memahami bagian dari corporate identity
- Corporate Visual (logo, dan uniform)
- Corporate Communication (iklan, public relations, dan informasi)
- Corporate Behavior (nilai-nilai internal, dan norma-norma)
- Mengembangkan strategi dan kemampuan melakukan riset,
- Menghubungkan corporate culture dan corporate image
- Branding Strategy
- Mengembangkan corporate stationery & publication
- Mengelola Company Profile dan Newsletter
Participants
- Corporate Identity Management
- Corporate Communication
- Corporate Branding
- Brand Management
- Corporate Affairs
- Public Relations
- Stakeholder Management
- Reputation Management
- Corporate Governance
- Corporate Secretary
- Strategic Communication
- Crisis Communication Management
- Investor Relations
- Sustainability & ESG Communication
- Change Management
- Customer Experience
- Human Capital
- Employee Engagement
- Culture Transformation
- Marketing Communication
- Digital Communication
- Social Media Management
- Business Development
- Corporate Planning
- Perencanaan Strategis
- Executive Office
- Governance, Risk & Compliance (GRC)
- Kepatuhan (Compliance)
- Quality Assurance
- Organizational Alignment
- Public Affairs
- Media Relations
- Internal Communication
- Corporate Image & Reputation Strategy
- Stakeholder Engagement Management
- Brand Governance
- Organizational Effectiveness
- Leadership Communication
- Event & Protocol Management
Method
- Pre-test
- Presentation
- Discussion
- Case study
- Post-test
Facilities
- Ruang Meeting Representatif
- Sertifikat Pelatihan Resmi
- Instruktur Profesional & Berpengalaman
- Training Kit Eksklusif
- Souvenir
- Pick Up Participant (Yogyakarta)
