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OBJECTIVE
- Managers know the big picture on the running business unit.
- Managers understand all aspect on business functions across finance, operation, marketing, learning/growth and customer.
- Managers can align with other dept and creating internal value chain.
- Managers can trigger change in himself, department and organization.
COURSE OUTLINE
- Strategic Level and Helicopter View
- Results of research on: Why companies can be successful
- From 7s to BSC
- The latest research: 7 Essentials of High Growth Companies (David G. Thomson)
- From Billion Dollar Lessons to How the Mighty Fall (Jim Collins)
- Results of Research on: Why Even Successful Companies Could Fail
- Differentiate (Uniqueness) or Die
- Analyzing External Environment: PESTEL
- Industry Analysis 5 Forces
- TOWS Analysis
- 5Cs: Company – Customers – Competitors – Changes – Collaboration
- Understanding Vision and Mission
- Business Model – Source of Revenues
- Turning Strategy into Execution
- Strategic Thinking
- Definition of Strategy
- Connecting Mission, Values, Strategy and Vision
- Types of Strategy
- Generic Strategy
- Value-based Strategy
- Blue Ocean Strategy
- Strategy Paradox
- Strategy Map and Balanced Scorecard
- Strategy and Communication
- Customer Focus Organization
- How Customers Think (Strategic Thinking)
- Indonesian Consumer Behaviors (Strategic Thinking)
- 3 Segments (Strategic Thinking)
- Strategy for Each Segment (Treacy Wieserma)
- Understanding Marketing Metrics (Strategic Thinking)
- Triggering Change
- Managing Change for Yourself (Strategic Thinking)
- Managing Change for Your Department Using 5C and 3G (Strategic Thinking)
- Managing Change for Your Organization Using 8 Steps (Strategic Thinking)
- Risk Management (Strategic Thinking)